Sofia Gustafsson

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AG TRÄNING & HÄLSA

IDENTITY / DIGITAL DESIGN

Anna Gustafsson, personal trainer, started her own business in October 2015. Located in Östersund, she offers tailor-made workout programs, group fitness classes and treating massage.

I wanted to give the identity a sporty, genuine feeling that's easy to recognise and works in all channels.

ROLE

ART DIRECTOR

CLIENT

AG TRÄNING & HÄLSA

YEAR

2015 / 2017

RESPONSIVE WEBSITE

A easy to use, responsive website where you can find all you need to know about the offering and book your first appointment.

Visit agtraningohalsa.se for your full experience.

BOLD ELEMENTS

Together with the green and white colour, the bold logo is the heart of the identity. These elements are reflected throughout all graphic materials.

DIGITAL WORKOUT PROGRAMS

No more lost papers (or excuses of staying home). Access your workout program in your phone, and keep track of your progress!

LOGO

TYPOGRAPHY

AKZIDENZ-GROTESK CONDENSED

NEUTRAFACE

COLOR PALETTE

SYMBOLS

GET IN TOUCH

hej@sofiagustafsson.com